A New Addition to My Top Three Sales Books (
User
Rating
:
50 /50 )
I read lots of books on selling. Ive read some great books by people whove never sold anything and lousy books by great salesmen, but this is the first great book Ive read by a great salesman. Selling to VITO is the first sales book that I need to carry with me to use for reference. Most sales books provide lots of theoretical knowledge that the reader can HOPEFULLY apply to real selling situations. Parinello delivers a book with REAL things to say and things to write. He tells you what to do and what order to do it in.
In order to apply the material in this book, you will need to understand how to translate his examples into your selling situation. Tony helps you with this by giving you a mental process to work through the translation.
Theres no fluff here. If you are serious about corporate sales, dont miss this book. It wont be easy to follow the instructions within, but if you do, the results will be profitable.
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