This is a good start (
User
Rating
:
40 /50 )
This is a very interesting book that should actually be revised as the edition I have is from 1993. Still, this is a very interesting work for anyone who wants to invest in franchising. It brings 10 in depth profiles, including Pizza Hut, McDonalds, Midas, 7 Eleven, and interviews with the founders of this quite known trademarks. They analyse the profile of possible investors, and investors should do the same about this business model and trademarks profile. This is a good start.
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